On Sale: Mar 20, 2012
Page Count: 336 pages
Publisher: Basic Books
ISBN-13: 9780465029808

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As a mother, Lisa Guernsey wondered about the influence of television on her two young daughters. As a reporter, she resolved to find out. What she first encountered was tired advice, sensationalized research claims, and a rather draconian mandate from the American Association of Pediatricians: no TV at all before the age of two. But, like many parents, she wanted straight answers and realistic advice, so she kept digging: she visited infant-perception labs and child development centers around the country. She interviewed scores of parents, psychologists, cognitive scientists, and media researchers, as well as programming executives at Noggin, Disney, Nickelodeon, Sesame Workshop, and PBS. Much of what she found flies in the face of conventional wisdom and led her to conclude that new parents will be best served by focusing on “the three C’s”: content, context, and the individual child.

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Lisa Guernsey

About the Author

Lisa Guernsey is an education, science, and technology writer who has contributed to the New York Times, Washington Post, and Chronicle of Higher Education. A former reporter on technology and education for the New York Times, she lives in Alexandria, Virginia, with her husband and two children.

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