On Sale: Feb 9, 2027
Page Count: 144 pages
Publisher: Little, Brown and Company
ISBN-13: 9780316614009

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$25.99 CAD

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Was patriarchy a mistake? And can we, as a society, find a better way forward?

This clear, bold, and unexpectedly hopeful manifesto is for anyone craving a deep, fundamental change to our lives, relationships, and world order. Using the accessible, point-by-point structure of her New York Times bestseller Ejaculate Responsibly, Blair walks us through her concise, darkly funny reasons why men are the actual second sex.

With scientific precision, Blair draws on evolutionary examples of how males function across species: interchangeable, often disposable, and happiest in a “drone” role when their basic needs are met. Dismantling cherished myths about male “strength” and “protection,” she makes the radical case that men would thrive in a matriarchal, care-centered world. Because for the vast majority of human history, patriarchy didn’t exist—and after men seized power, our species and planet were brought to the brink of collapse in just 10,000 years.

Matriarchies center coalition-building, not the extreme hierarchy that characterizes patriarchy. Instead of a total gender role reversal with women on top, Men Come Second invites readers to imagine and begin to build communities organized around children, caregiving, and long-term survival.

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Gabrielle Stanley Blair is the New York Times bestselling author of Ejaculate Responsibly: A Whole New Way To Think About Abortion. She is also the founder of DesignMom.com. Started in 2006, it has been named a Parenting Website of the Year by Time Magazine, praised as a top parenting blog by The Wall Street Journal, Parents, and Better Homes & Gardens, and won the Iris Award for Blog of the Year. Her first book, Design Mom: How to Live with Kids, was also a New York Times bestseller. Gabrielle is also a founder of Alt Summit, the blockbuster annual conference for online content creators and creative entrepreneurs, currently in its 13th year. As a thought leader for over 15 years, Gabrielle has written and moderated hundreds of discussions on difficult topics, and interviewed some of the most influential people in the world. Her writing is quoted and shared across the globe daily. Gabrielle and her husband, Ben Blair, have six children — Ralph, Maude, Olive, Oscar, Betty, and Flora June. After six years in Oakland, they moved to a small town in Normandy, France where they are renovating a house from the 1600s.

Gabrielle Stanley Blair

About the Author

Gabrielle Stanley Blair is the New York Times bestselling author of Ejaculate Responsibly: A Whole New Way To Think About Abortion. She is also the founder of DesignMom.com. Started in 2006, it has been named a Parenting Website of the Year by Time Magazine, praised as a top parenting blog by The Wall Street Journal, Parents, and Better Homes & Gardens, and won the Iris Award for Blog of the Year. Her first book, Design Mom: How to Live with Kids, a New York Times Bestseller, was published in 2015 by Artisan. Gabrielle is also a founder of Alt Summit, the blockbuster annual conference for online content creators and creative entrepreneurs, currently in its 13th year.

As a thought leader for over 15 years, Gabrielle has written and moderated hundreds of discussions on difficult topics, and interviewed some of the most influential people in the world. Her writing is quoted and shared across the globe daily. Gabrielle and her husband, Ben Blair, have six children — Ralph, Maude, Olive, Oscar, Betty, and Flora June. After six years in Oakland, they moved to a small town in Normandy, France where they are renovating a house from the 1600s. Follow her on Instagram and Twitter @designmom.

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